Wayne Reaves Dealer Management Software
Everything your dealership runs on
Wayne Reaves brings your entire dealership into one connected system. From inventory to collections and reporting, everything works together so you can move faster, stay compliant, and see exactly what's happening across your business.
Platform & Support
Core system, security, and the people who stand behind it.
- Largest family-owned DMS company
- US-based support in Macon, Georgia (Mon–Fri 9–8, Sat 9–3 ET)
- Dedicated Success Manager and partner programs
- Enhanced security and user permissions
- Multi-rooftop capabilities
- Multiple dashboards to analyze your business
- Enhanced functionality with your integrated website
Inventory & Vehicle Data
Bring every vehicle online quickly and keep the data accurate.
- VIN scanning (no typing) and VIN decoding
- Track cost, repairs, floorplans, and other expenses
- Title status tracking within inventory
- Recall status and NICB status
- JD Power, Black Book, Carfax, AutoCheck integrations
- Send all photos, descriptions, and details to your website
Sales, Desking & Titling
From lead to contracted deal, with the tools and forms built in.
- Import leads from your Wayne Reaves website
- Driver's license scanning & quick insurance quotes
- Bank finance, Buy Here Pay Here, and wholesale
- Quick Recap, deal structuring, and finance calculators
- Full suite of forms: Bill of Sale, contracts, state & ancillary
- Lender integrations: DealerTrack, RouteOne, CUDL, and more
- OFAC name check, 8300 cash reporting, e-contracting
Receivables, Collections & Reporting
Manage every account, collect faster, and see exactly what's happening.
- Precomputed and simple-interest deals
- Integrated credit card processing & pick-up payments
- Full collection system with account assignment
- 2-way texting integration and repo tracking
- Integrated Related Finance Company
- Cash sheets, sales, inventory, and sales-tax reports
- Auditing, repossession, write-off, and title-tracking reports
Get the Wayne Reaves DMS brochure
A printable overview of the platform, features, and options — everything your dealership runs on, in one PDF.
Optional add-ons
Add vehicle valuation guides
Plug industry valuation guides right into your DMS for fast, accurate appraisals. Optional, billed monthly in addition to your plan.
Black Book valuations
$65/mo
Real-time wholesale and retail vehicle values built right into your DMS for fast, accurate appraisals.
J.D. Power valuations
$70/mo
J.D. Power (formerly NADA) vehicle values integrated into your DMS for pricing and appraisals.
Plus billable forms with clear, per-form pricing
The industry's most trusted compliance forms — Bankers Systems, Reynolds & Reynolds, FIPCO, WATDA, and VIADA — built right into Wayne Reaves. See the full list and pricing.
True two-way lender connectivity
Send deals to lenders — and get answers back — in one click
Wayne Reaves has true two-way connectivity with the finance portals you already use. The deal goes straight from Wayne Reaves into the lender's portal with the click of a button. Lenders approve it, or send callbacks and conditions right back into your system so you can make changes. Once it's approved, pull it back in, print the forms, and the financing and the deal are complete.
Send the deal in one click
Push a structured deal straight from Wayne Reaves into DealerTrack, Ottomoto, or RouteOne — no re-keying, no re-faxing.
Lenders respond both ways
True two-way connectivity means lenders can approve, counter, or send conditions and callbacks right back into Wayne Reaves.
Make changes and resubmit
Adjust the deal in Wayne Reaves and send the update back to the lender in seconds — the conversation stays in one place.
Pull it back and print
Once approved, pull the funded terms back into the deal, print the finance forms and contracts, and you're done.
True two-way connectivity with DealerTrack, Ottomoto, and RouteOne.
Lead & customer tracking
Every lead and customer, tracked in one place
As an independent dealer, you have what you need right here. Wayne Reaves includes a built-in lead management system that keeps a complete record of every lead and customer — where they came from, what they're interested in, your notes, and their full deal and payment history. It's all in one place, easy to act on, so nothing falls through the cracks and your team can stay focused on selling cars.
- Capture leads from your Wayne Reaves website straight into the system
- Keep each customer's contact info, vehicles, and deal history together
- Log notes, calls, and follow-ups so the whole team stays on the same page
- Track every lead from first contact through to the sale
- Pull up a customer's full record in seconds — no digging through files
- Right-sized for independent dealers — everything you need to manage leads, built in
Run Buy Here Pay Here?
Buy Here Pay Here is built right into Wayne Reaves
The same platform handles in-house financing — portfolio and collections management, integrated payments, credit-bureau reporting, repo tracking, and a Related Finance Company module. No separate system, no extra logins.
Mobile-first — no app required
Everything works in your mobile browser
No app to download, install, or update. Wayne Reaves is mobile-first and browser-based, so your full DMS — including VIN and driver's-license scanning — runs on any phone or tablet.
- VIN scanning & decoding
- Driver's-license scanning
- Add & publish inventory on the go
- Vehicle history & value reports
- Works on any web browser
- Nothing to install — ever
Built for dealers, by people who know the business
Our US-based team stands behind you every day
Support should come from real people who know the work. That's why our team is based in Macon, Georgia — trained experts who understand dealerships, speak plainly, and back you every step of the way. Our team consistently earns 5-star ratings from the dealers we serve.
See Wayne Reaves DMS in action
Free, no-pressure demo tailored to your dealership.