Macon, Georgia · US-based support
Family-owned dealer management software, trusted by dealers since 1987
Manage inventory, sales, accounting, collections, and reporting from a single cloud-based platform built for independent auto dealers — backed by real, US-based support.
Our team trains over 80 dealers a week. We're ready to help you get started.
See it in action
Tell us about your dealership and we'll set up a personalized walkthrough.
All-in-one platform
Inventory, deals, accounting & reporting together
100% cloud-based
Access anywhere — desktop, tablet, or phone
Real human support
US-based team in Macon, Georgia
Everything your dealership runs on
One company. Three ways to grow.
From the DMS that runs your back office to the website and marketing that fill your lot with buyers — it all works together.
Wayne Reaves DMS
An all-in-one, cloud-based dealer management system. Inventory, sales, titling, accounting, collections, and reporting in one platform.
- 100% cloud-based
- VIN scanning & decoding
- Full collections & reporting
Dealer Websites
Mobile-first, SEO-friendly dealer websites that auto-sync your inventory and capture more leads, 24/7.
- Responsive design
- Inventory auto-sync
- Built-in SEO & security
Digital Marketing
Search, social, display, and shopping campaigns that put your inventory in front of ready-to-buy shoppers.
- Google & Facebook ads
- Inventory shopping ads
- Transparent reporting
One connected system
From the lot to the sale, everything works together
Put a car into your Wayne Reaves dealer management software and it automatically lists on your Wayne Reaves website. The leads it captures flow straight back into your Wayne Reaves lead management — so the vehicle that just hit your lot becomes a deal your team can close, all in one connected system.
Add the vehicle once
Scan a VIN into your Wayne Reaves dealer management software and the car is in your inventory in seconds — no retyping.
It lists itself
Your inventory syncs automatically to your Wayne Reaves website — photos, details, and pricing, with no double entry.
Shoppers become leads
Buyers browsing your site send credit applications and inquiries that are captured the moment they hit submit.
Turn it into a sale
Every lead flows back into your Wayne Reaves lead management, ready for your team to follow up and close the deal.
See it on screen
One clean dashboard for the whole dealership
Inventory, deals, accounting, collections, and reporting — together in a browser-based system you can run from any device.
Why dealers choose Wayne Reaves DMS
Run your dealership smarter
Take the stress out of running your dealership with a DMS designed to do the heavy lifting for you.
- All-in-one platform — inventory, deals, accounting, and reporting in one clean dashboard
- 100% cloud-based — access your DMS anywhere, anytime
- Automatic updates — always stay compliant with zero downtime
- Trusted industry leader serving thousands of independent dealerships
- Real human support — live training and responsive service
Serving dealers since
Dealers trained weekly
Online resources
Support ratings
Voice of the customer
Dealers love working with us
The Wayne Reaves team is a group of very professional, customer-first individuals that I am very happy to do business with. If more companies had this approach to business, we would all be happier.
Wayne Reaves software is a great tool at an affordable price. The customer support is just as good. In the past 10 years working in the used car business, I cannot remember being disappointed with the service.
There is no other DMS that is this user friendly, with excellent customer service representatives. For the cost, there is no comparison.
Mobile-first — no app required
Your whole dealership, right in your browser
There's no app to download, install, or keep updated. Because Wayne Reaves is mobile-first and browser-based, everything just works on your phone or tablet — including VIN and driver's-license scanning.
- Scan and decode VINs from your phone — no typing
- Scan driver's licenses to speed up the sale
- Add inventory and push it straight to your website
- Works on any device with a web browser
- Nothing to install from an app store, ever
Get started
Ready to move your dealership forward?
Sign up for a free demo and discover how an all-in-one, browser-based DMS keeps your dealership running smoothly.