Dealer Websites
Build a better dealer website
Affordable, easy-to-manage websites for any sized dealership. Auto-sync your inventory, reach more buyers, and capture more leads — all while you focus on what you do best: selling cars.
Over 25 design themes
Layouts built to convert
Pick a design that fits your brand — every theme is responsive, fast, and ready to showcase your inventory.
Key features
Everything a modern dealership website needs
More flexibility and more features than any other dealer website solution — with over 25 design themes to help you stand out.
Mobile-first design
Responsive sites that look great and work fast on any device, built for today's on-the-go shoppers.
Inventory auto-sync
Send inventory straight from Wayne Reaves DMS with ID & VIN Scan — photos, descriptions, and details, automatically.
Built-in SEO & security
SSL-secured hosting plus built-in search optimization that works behind the scenes to rank you higher.
Take payments online
Accept payments through integrated partners including FlatRate, OpenEdge, CarPay, and WorldPay.
Text & chat
Connect with shoppers in real time, right from your site, to build relationships and capture more leads.
Instant lead notifications
Get an email the moment a credit application or internet lead comes in, so you can respond first.
Custom overlays & logo
Brand every inventory photo, plus complimentary logo design if you need one.
50+ integrations
Connect to dozens of third-party tools and push your inventory to top listing sites across the web.
A perfect pairing
Wayne Reaves DMS + your dealer website
Send inventory directly from Wayne Reaves DMS to your website with the ID & VIN Scan feature. Add vehicles from your mobile device, view history and value reports, track repairs, and publish to your site — whether you're in the office or on the go. No extra apps required.
want to handle more of the purchase from home
submit a lead or credit app online before visiting
of car-shopping time is spent online
say an online + in-store experience is ideal
Source: industry research (Cox Automotive Car Buyer Journey). Figures are general industry trends and vary by year.
Online credit applications
Credit apps come straight into your DMS
Let shoppers apply for financing right on your website — securely, on any device. The moment they submit, the application lands in Wayne Reaves DMS and your team is notified, so you can start the deal while they're still interested.
- Secure online credit application built into your site
- Submissions flow directly into Wayne Reaves DMS — no re-keying
- Instant email notification so you can respond first
- Start desking the deal from the application in seconds
- Mobile-friendly and SSL-secured
Shopper applies online
A secure credit application, right on your dealer website.
It lands in your DMS
The submission flows straight into Wayne Reaves DMS — nothing to re-type or import.
You start the deal
Your team is alerted instantly and can begin desking the deal right away.
One connected system
Your website is the piece that closes the loop
A great website is only half the story. Because it's built on the Wayne Reaves platform, the car you add to your dealer management software lists itself here automatically — and every lead this site captures flows straight back into your Wayne Reaves lead management, ready to become a sale.
Add the car to your DMS
Scan a VIN into your Wayne Reaves dealer management software and the vehicle is logged once — no double entry.
It appears on your website
Your inventory auto-syncs straight to this website — photos, details, and pricing go live without you lifting a finger.
Syndicate to the marketplaces you choose
Push the same listing out to the public sites you want — AutoTrader, Carfax, CarGurus, and anywhere else you request — so buyers find your cars wherever they shop.
Your site captures the lead
Shoppers submit credit applications and inquiries on your site, and you're notified the moment they hit submit.
Turn it into a sale
Every lead flows back into your Wayne Reaves lead management, ready for your team to follow up and close.
Inventory syndication requires an active account with each third-party marketplace (such as AutoTrader, Carfax, or CarGurus). Your dealership must establish and maintain those accounts directly before listings can be sent to them.
Website plans
Simple, transparent website pricing
Real-time inventory sync, lead capture, and US-based support on every plan. Quarterly & annual discounts available.
Website Starter
$79/mo
Perfect for dealers just getting started online.
Up to 10 Actively Posted Vehicles
- Mobile-first responsive design
- Real-time DMS inventory sync
- Custom domain URL included
- Complimentary logo design
- Built-in SEO & SSL security
- Instant lead & credit app email alerts
- Text & chat tools
- Custom photo overlays on inventory
- 25+ design themes to choose from
- Payment integrations (FlatRate, OpenEdge & more)
Website Unlimited
$99/mo
Maximum exposure — no limits on your inventory.
Unlimited Actively Posted Vehicles
- Everything in Starter, plus:
- Unlimited inventory listings
- Multi-language translator
- Advanced analytics & reporting
- Hundreds of 3rd-party integrations
- Distribute to top listing sites
- ID & VIN scan from mobile device
- Dashboard performance monitoring
- Vehicle history report display
- Seamless Pro DMS integration
- Priority support
See all plans, including DMS, on the pricing page.
New to getting found online?
Our Website Tips guide walks you through claiming your business listings, setting up social, photographing your inventory, and more — step by step.
Reach more buyers, sell more vehicles
Your online storefront, working 24/7
There are hundreds of thousands of buyers searching for your inventory every month. Show them what you have with a fast, secure, SEO-ready website that links directly to your inventory.
Get your website
Tell us about your dealership and we'll show you what's possible.