Digital Marketing & Advertising
Built for dealers who want results
Your next customers are online right now, searching for their next vehicle. We handle the complexity so you can focus on selling cars — driving qualified shoppers straight to your inventory with transparent reporting on what's working. Plans to fit any budget.
Get found by ready-to-buy customers
Stop being invisible when buyers are ready
Most independent dealers know digital marketing matters but struggle with where to start and how to measure real results. You're running a dealership, not a marketing agency — so we built solutions that drive measurable growth designed specifically for independent dealers.
Sound familiar?
The problems we solve for independent dealers
You're spending on ads but can't tell what's working
Boosting a post here, a quick campaign there — with no clear picture of which dollars bring in buyers. We tie spend to leads so you finally know.
Bigger dealers outrank you in local search
When someone searches "used cars near me," the franchise stores and big lots show up first. Local search and Google Business Profile work levels the field.
Shoppers find your cars elsewhere — not you
Your inventory ends up on third-party sites without your name attached. We make sure buyers can find your dealership directly and come to you.
The car-buying journey starts online
Your buyers are already shopping — make sure they find you
the average shopper now spends on the car-buying process
of shoppers use third-party sites — the top online research source
your inventory keeps working, even when the lot is closed
Source: Cox Automotive Car Buyer Journey Study. Figures are general industry trends and vary by year.
Extend your reach
Four channels, one strategy
We don't chase one tactic — we combine the channels that work together to surround buyers wherever they're researching, so your inventory shows up at every stage of the search.
Search (PPC)
Full pay-per-click, inventory-focused campaigns on Google Ads and Bing — where buyers do the bulk of their searching.
Display & Retargeting
Reach audiences with creative images and video, and re-engage high-intent shoppers who already visited your site.
Shopping Ads
Vehicle-focused shopping ads across Google's network, plus locally targeted ads using Performance Max.
Social Media
Grow visibility on Facebook and Instagram — a powerful complement to search and display advertising.
How we work
A simple, transparent process
No jargon, no black box. Here's exactly how we take your dealership from invisible to in-demand.
Plan
We learn your market, your inventory mix, and your goals — then map the channels and budget that will reach buyers near you.
Build
We set up your campaigns, creative, and audience targeting, and connect your inventory feed so ads stay in step with your lot.
Launch
Your ads go live across search, social, and shopping networks, sending qualified shoppers straight to your vehicles.
Optimize & report
We monitor performance every month, shift spend toward what's working, and show you the results in plain English.
What's included
Everything your dealership needs to compete online
One team handling the channels that move the needle for independent dealers — set up, managed, and reported on, so you're never left guessing what your marketing dollars are doing.
- Google Ads & Bing search campaign setup and management
- Inventory-based shopping ads that update with your lot
- Facebook & Instagram advertising and posting
- Display and retargeting to re-engage past visitors
- Google Business Profile setup and optimization
- Keyword research and local search strategy
- Landing pages and ad creative built to convert
- Monthly performance reporting in plain English
Facebook & Instagram
- Custom campaigns targeting high-intent, ready-to-buy shoppers
- Automatically post inventory to Facebook & Marketplace
- Interact with customers directly on social
- Improve visibility and search ranking
- Post offers, ads, and events in a few clicks
- Google Business Profile optimization & keyword strategy
- Monthly performance monitoring and reporting
Maximum visibility
Where your inventory gets seen
We don't put all your eggs in one basket. Your vehicles and your dealership show up across the places buyers actually shop — so you're in front of them wherever the search begins.
Google Search & Maps
Show up when local buyers search for the vehicles you have on the lot.
Google Shopping & Performance Max
Vehicle-level ads with photos and pricing across Google's networks.
Facebook & Instagram
Targeted feed and Marketplace placements in front of nearby shoppers.
Display & retargeting
Banner and video ads that follow high-intent visitors around the web.
Third-party marketplaces
Push inventory to the major listing sites buyers already browse.
Your own website
Every campaign drives traffic back to a site you control and own.
One connected system
Marketing that's wired into the rest of your dealership
Advertising is only as good as where it sends people. With Wayne Reaves, your marketing, your website, and your DMS work together — so the car you add to your software shows up in your ads and on your site, and every lead flows back to your team.
Ads stay in sync with your lot
Your inventory feed drives your shopping ads and listings, so what shoppers see is what you actually have.
Traffic lands on a site built to convert
Campaigns point to a fast, mobile-first dealer website with online credit applications and lead capture built in.
Leads flow back to your team
Inquiries and credit apps land in your Wayne Reaves lead management, ready to follow up and close.
No black box
You'll always know what your marketing is doing
Every month you get a clear, plain-English report — not a wall of numbers. We show you what we spent, what it produced, and what we're doing next, so you can see your investment working.
Your monthly report shows
- How many shoppers your ads reached and how many clicked
- Leads and phone calls generated, and your cost per lead
- Which campaigns and vehicles are performing best
- Where your budget went — media spend vs. management
- Local search visibility and Google Business Profile activity
- Clear next steps and recommendations for the month ahead
Trusted by dealers
Dealers who grow with Wayne Reaves
"We love the software, web page, and customer service! So user friendly!"
"The Wayne Reaves team is a group of very professional, customer-first individuals that I am very happy to do business with."
Questions & answers
Common questions about dealer marketing
Do I need a Wayne Reaves website to use your marketing?
No. We can run campaigns for any dealership. That said, marketing works best when it points to a fast, mobile-friendly site with up-to-date inventory — and a Wayne Reaves website auto-syncs straight from your DMS, so your ads always reflect what's actually on the lot.
How much should I budget for advertising?
It depends on your market and goals, and we build plans to fit a range of budgets. Most of your spend goes to the ad platforms themselves (Google, Facebook); we're transparent about what goes to media versus management so you always know where your money is going.
What results can I expect?
More qualified traffic to your inventory, more leads, and more showroom visits over time. Paid search and social typically start driving traffic quickly, while local search and reputation build steadily. We report on the metrics that matter — clicks, leads, and cost per lead — not vanity numbers.
Will I be locked into a long contract?
We'd rather earn your business with results than hold you with paperwork. Reach out and we'll walk you through the current terms and what a plan would look like for your dealership.
Do you handle my Google Business Profile and reviews?
Yes. Claiming and optimizing your Google Business Profile is one of the highest-impact things an independent dealer can do for local visibility, and it's part of what we set up and maintain.
Drive traffic to your dealership
Make it impossible for buyers to miss you
We place your inventory in front of high-intent shoppers across search, social, and display networks, 24/7. The result: more showroom visits, more test drives, more deals closed.
Let's get your dealership seen
Tell us your goals and we'll build a plan that fits your budget.