Software for dealers, by people who know the business

It started in 1987 with a straightforward belief: independent dealers deserve software built by people who actually understand their business. That belief is what Wayne Reaves founded the company on, and it's still the standard his name stands for today — practical tools that solve the real problems dealers face on the lot, in the office, and at the deal table.

Decades later, that same idea runs through everything we build. From inventory and sales to accounting, collections, reporting, payments, websites, and digital marketing, our platform is made to run the entire backbone of a dealership — and to keep it running smoothly, day after day. We'd rather do the things dealers actually need exceptionally well than chase features they'll never use.

We're still family-owned — and now three generations strong. Wayne started the company in 1987, his son Jason leads it today, and Jason's son Pierce has joined the team. Same name, same family, same standards, carried forward by people who grew up with this business.

And we still answer the phone. Our support team works out of Macon, Georgia, where every call reaches a trained expert who knows dealerships, talks straight, and stays with you until it's handled. When you partner with Wayne Reaves, you're not a ticket number — you're a dealer we plan to keep for the long haul.