Pricing & plans
Pricing built around your dealership
Every dealership is different, so we tailor pricing to what you actually need. Pick a starting point below and we'll put together a straightforward quote — no obligation.
Pro DMS Lite
$75/mo
Built for cash-only independent dealers.
Cash Sales Only
- US-based support (M–F 9am–8pm, Sat 9am–3pm ET)
- Enhanced security & user permissions
- Multiple dashboards
- VIN scanning & decoding
- Cost, repair & expense tracking
- Title & recall status
- Website photo & listing sync
- Driver's license scanning
- Bill of Sale & state forms
- OFAC check & 8300 reporting
Pro DMS
$125/mo
Cash & bank finance — everything most dealers need.
Cash & Bank Finance Deals
- Everything in Pro DMS Lite, plus:
- Dedicated Success Manager
- Multi-rooftop capabilities
- Floorplan, cost, repair & expense tracking
- Title, recall & NICB status
- Black Book, J.D. Power, Carfax**
- Full forms — Bill of Sale & state forms
- DealerTrack, RouteOne, CUDL & more**
- Finance calculators & deal structuring
- Credit reports & e-contracting**
- OFAC check & 8300 cash reporting
Pro DMS Ultimate
$145/mo
Full Buy Here Pay Here with collections & bulk account sales.
Cash, Finance & Buy Here Pay Here
- Everything in Pro DMS, plus:
- Buy Here Pay Here sales & contracts
- Full collections system & account assignment
- Bulk account sales
- Precomputed & simple interest deals
- Integrated Related Finance Company
- Pick-up payments & side note collections
- Repo tracking & write-off reports
- 2-way texting & credit card processing**
- Cash sheets, auditing & full reporting
Wayne's Value Pick
$340/mo
The complete solution. One price. No surprises.
Unlimited Users + Website + Book Valuations
- Everything in Pro DMS Ultimate, plus:
- Unlimited simultaneous users — no per-user fees
- Website Unlimited plan included
- Unlimited website inventory listings
- J.D. Power or Black Book valuations included**
- Real-time book value lookups at point of sale
- One platform: DMS + Website + Valuations
- Priority support & Dedicated Success Manager
Every plan includes 3 simultaneous users. Add more for $10/mo each, or $200/mo for unlimited users. Wayne's Value Pick includes unlimited users.
Quarterly & annual discounts available. All plans include US-based support from Macon, GA.
Prefer to talk it through? Call sales at 800-701-8082.
** Black Book, J.D. Power, Carfax, AutoCheck, DealerTrack, RouteOne, CUDL and other third-party services are independent companies not owned or operated by Wayne Reaves Computer Systems, Inc. Separate subscriptions with those providers may be required.
Optional add-ons
Power-ups that aren't included in base pricing
Optional services you can add to any plan, billed monthly in addition to your plan. Add or drop them anytime — just tell us which you'd like on your quote.
Black Book valuations
$65/mo
Real-time wholesale and retail vehicle values built right into your DMS for fast, accurate appraisals.
J.D. Power valuations
$70/mo
J.D. Power (formerly NADA) vehicle values integrated into your DMS for pricing and appraisals.
Credit-bureau reporting
$65/mo
Report your in-house accounts to the credit bureaus to help your customers build credit and protect your portfolio.
Add-ons are optional and billed in addition to your selected plan.
Billable forms
Custom & printed forms
Optional forms available for purchase. Pricing is per form unless noted.
| Form | Price | Notes |
|---|---|---|
| Bankers Systems PC & SI Contracts | $3.52 | per form |
| Reynolds & Reynolds LAW 553 | $2.84 | per form |
| FIPCO | $3.90 | per form |
| WATDA | $2.75 | per form |
| VIADA | $0.20 | per form |
Pricing is subject to change — please contact your representative to confirm current rates.
Add-on service
Managed digital marketing
Google & Facebook advertising, inventory shopping ads, SEO, and your Google Business Profile — run by our team, with monthly performance reporting. Priced to your market and goals, so we'll put together a custom quote.
No surprises
Get your custom quote
No long-term traps, no runaway monthly increases — just software that works and a team in Macon, Georgia that stands behind it. Tell us about your dealership and we'll put together straightforward pricing, no obligation.
Request your quote
A few quick questions and we'll be in touch with pricing tailored to you.