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Georgia Dealer Licensing Guide

Getting Your Georgia Used Motor Vehicle Dealer License

An orientation to the process — what to expect, in what order, and who to ask.

Provided by: Wayne Reaves Computer Systems Inc.·Reviewed: July 2026·Reviewed quarterly

Before You Begin

This guide is a general orientation only. It is not legal, financial, tax, or licensing advice. Requirements, fees, and bond amounts are set by the State of Georgia and change from time to time.

Always confirm every current requirement directly with the Georgia State Board for the Registration of Used Motor Vehicle Dealers before you spend money or submit anything.

The authority on this process

Georgia Secretary of State, Professional Licensing Boards Division — Board for the Registration of Used Motor Vehicle Dealers. 3920 Arkwright Rd., Suite 195, Macon, GA 31210. Phone 404-424-9966.

sos.ga.govGOALS portal

Welcome — and congratulations

Opening a dealership is a serious undertaking, and the licensing process is the first real test of it. Most people find it takes somewhere in the range of several months from the decision to open to the day the license is in hand. There is a lot to do, and the order matters.

Wayne Reaves has worked alongside independent dealers for years. We are not a licensing service and we do not file on your behalf — but we have watched a lot of people go through this, and we know what the road looks like. This guide lays out the shape of it so you know what is coming.

We would like to be the software that runs your dealership — and the smart move is to put us in place before you open, not after. While you work through licensing, we can be getting your system, your website, and your training ready, so opening day is a sale, not a setup project.

One important note: Georgia no longer accepts paper applications. Everything is filed through the state's online GOALS portal at goals.sos.ga.gov. If you have an older printed checklist that tells you to mail a packet and a check, it is out of date.

The Shape of the Process

Georgia's requirements fall into six broad groups. They do not all happen in strict sequence — several can run in parallel — but the general flow is:

  1. 01

    Education

    complete a state-approved pre-licensing seminar and keep your certificate.

  2. 02

    Business formation

    set up your legal entity, obtain a federal EIN, and register for a Georgia sales tax number.

  3. 03

    Location

    secure a place of business that satisfies the state's zoning and physical requirements, and document it with photographs.

  4. 04

    Bond and insurance

    obtain a surety bond and garage liability insurance in the amounts the state requires.

  5. 05

    Application and background check

    file through GOALS, then complete fingerprinting.

  6. 06

    Inspection and issuance

    a state inspector visits your location, and the Board reviews your application at a scheduled meeting.

Why we do not list dollar amounts here: Bond amounts, fees, and insurance minimums are set by statute and rule, and they change. Georgia raised the dealer surety bond requirement effective July 1, 2026, and the license renewal cycle changed as well. Any printed figure can be wrong within weeks. Get current numbers from the Board's fee schedule and from a licensed surety or insurance agent.

Step 1

Pre-licensing education

Georgia requires new applicants to complete an approved pre-licensing seminar and submit proof of completion with the application. Keep your certificate — you will need a copy for the application, and dealers typically post the original at the dealership.

Certificates have a shelf life. If too much time passes between the class and your application, you may have to take it again, so it is worth confirming the current window before you schedule.

Where to find approved providers: the Board maintains the list of approved seminar providers. The Georgia Independent Automobile Dealers Association (giada.org) is listed by the Board as an industry resource and is a common starting point.

Step 2

Business formation, EIN, and sales tax

Most applicants form a legal entity — an LLC, corporation, or partnership — before applying, though sole proprietorships exist. Which structure is right for you is a question for an attorney or CPA, not for a software vendor. It affects your taxes, your liability, and which affidavit you file with the state, so it is worth a real conversation with a professional.

Entity registration is handled through the Georgia Secretary of State's Corporations Division. A federal EIN is obtained free of charge directly from the IRS at irs.gov — be cautious of third-party sites that charge for this. A Georgia sales tax number is obtained through the Georgia Department of Revenue. Your legal name, DBA, and full address — including suite number — must match exactly across every filing.

The single most common delay: Name and address mismatches. The name on your bond, your insurance certificate, your sales tax registration, and your application must all match exactly. A missing suite number or an abbreviated business name is enough to trigger a deficiency letter.

Step 3

Established place of business

Georgia requires a genuine, dedicated place of business — not a P.O. box and not a residential address. The state verifies this two ways: through zoning approval and through photographs submitted with your application.

Zoning approval comes from your city or county zoning office, confirming the location is properly zoned for a used motor vehicle dealership. Get this early. Discovering a zoning problem after you have signed a lease is an expensive way to learn.

The state also expects the location to look and function like a dealership office — proper exterior signage identifying the business, a working office with seating for customers, secure file storage, and a telephone at the location. An inspector will visit, and the current expectations for what they check are worth confirming with the Board before you build out.

Step 4

Surety bond and garage liability insurance

Every applicant must carry a surety bond and garage liability insurance, both in amounts set by the state. A separate bond is generally required for each licensed location.

Important: the bond amount changed effective July 1, 2026, and bond expiration dates are tied to the state's renewal cycle rather than your purchase date. Do not rely on any figure you find in an older document, including a bond quote generated before the change. Confirm the current required amount with the Board or with a licensed surety agent before you buy.

For insurance, note that garage liability coverage is what the state requires — a standard automobile liability policy alone will not satisfy it. The certificate must name the correct business entity, the correct location, and the correct certificate holder. Ask your agent specifically for a Georgia used motor vehicle dealer garage liability policy and tell them it is for a Board licensing submission.

Choosing a provider

Wayne Reaves does not sell bonds or insurance, does not recommend a particular agent, and receives nothing if you use one provider over another. Your state association, an independent insurance broker, or a licensed surety agent can help you compare. Get more than one quote — pricing varies considerably based on credit and business history.

Step 5

Application and fingerprinting

The application is filed through the GOALS portal. It must be complete, signed, and notarized, with the required fee and all supporting documentation attached.

Fingerprinting has a specific order that trips people up: you must have an application on file with the Board before you can be fingerprinted. You pre-register for fingerprinting online, and once Board staff verifies your application is on file, you will receive notification to schedule your appointment. Pre-registering is required, but the appointment follows the application — not the other way around.

Read this part carefully. If you answer yes to any question in the background section — any arrest or any charge, at any point in your life — you must provide certified court documentation. This applies even if the charges were dropped, the case was dismissed or dead-docketed, you pled nolo contendere, you were sentenced as a first offender, or the record was expunged. It does not matter how long ago it was.

If a court clerk cannot locate a very old matter, ask them for a letter on court letterhead stating that a diligent search was performed and no record was found. Submit that instead.

Incomplete disclosure here is the single most reliable way to have an application held up or denied. If you are unsure whether something needs to be disclosed, disclose it — or ask an attorney. Do not guess, and do not omit.

Step 6

Inspection, Board review, and issuance

A state inspector will visit your location before the license is issued. Do not submit your application until your location is genuinely ready to be inspected.

Applications are reviewed by Board staff and may go before the Board at a scheduled meeting. The Board meets periodically through the year, and applications generally must be complete and received some days in advance to make a given meeting's agenda — so an incomplete file does not just cost you a few days, it can cost you a full meeting cycle.

If you receive a deficiency letter, respond to every item at once rather than piecemeal. Applications left incomplete for too long can be withdrawn entirely, which means starting over — new documents, new fees.

After you are licensed: Georgia dealer licenses run on a two-year cycle with continuing education requirements for renewal, and your bond and insurance must stay active for the whole licensure period. Make a note of your renewal date the day your license arrives.
Federal obligations start on day one: State licensing is not the whole picture. Federal rules apply the moment you begin selling — the FTC's Used Car Rule requires a Buyers Guide displayed on every used vehicle offered for sale, and other federal requirements apply to advertising, financing, and recordkeeping. These are enforced by agencies with no connection to the Board. Ask your attorney or your state association what applies to your operation. See our federal compliance links.

How Wayne Reaves Fits In

We want to be straightforward about what we do and do not do.

What we do not do

We do not file applications, form business entities, sell bonds or insurance, provide legal or tax advice, or interpret state requirements on your behalf. Those belong with the Board, your attorney, your CPA, and licensed agents. We receive no compensation or referral fee from bond or insurance providers.

What we do

We build dealer management software and dealer websites for independent dealers — inventory, deal tracking, customer records, reporting, compliance tools, and a website that puts your inventory in front of buyers.

Get set up before you open

The best time to choose your software is now — while you are still getting licensed. Notice how much of this process is really about how your dealership will keep records: titles, deal files, tax paperwork, books kept at your location. That is exactly what Wayne Reaves handles from day one. Dealers who get set up with us during licensing open their doors ready — inventory loaded, forms and deal paperwork in place, recordkeeping organized the way inspectors and auditors expect, and a website already live when the first customer searches for you.

Sign up while your application is in motion and we will have your system configured, your team trained, and your website built by the time the license is issued — so your first sale runs like your hundredth. We have been helping independent dealers open and grow since 1987, and getting started is simple: request a demo or call us, and we will walk you through it.

Where to Get Answers

Question about…Ask
Licensing requirements, fees, application statusGeorgia State Board for the Registration of Used Motor Vehicle Dealers — 404-424-9966 · sos.ga.gov · goals.sos.ga.gov
Pre-licensing classes and industry supportYour state association. GIADA (giada.org) is listed by the Board as an industry resource.
Business structure, entity formationAn attorney or CPA
Taxes and sales tax registrationA CPA and the Georgia Department of Revenue
Surety bondsA licensed surety agent
Garage liability insuranceA licensed insurance agent
Zoning at a specific addressYour city or county zoning office
Background disclosure questionsAn attorney
Dealer software and websitesWayne Reaves Computer Systems Inc.

Disclaimer

This guide is provided by Wayne Reaves Computer Systems Inc. as a general informational overview only. It is not legal, tax, financial, insurance, or licensing advice, and it does not create any professional or advisory relationship. Licensing requirements are established and administered solely by the State of Georgia and are subject to change without notice. Wayne Reaves Computer Systems Inc. makes no representation or warranty as to the accuracy, completeness, or currency of the information here, and accepts no liability for any action taken in reliance on it. Verify all requirements directly with the Georgia State Board for the Registration of Used Motor Vehicle Dealers and consult qualified professionals before acting.

Reviewed July 2026. Reviewed quarterly.