Before You Begin
This guide is a general orientation only. It is not legal, financial, tax, or licensing advice. Requirements, fees, and bond amounts are set by the State of Georgia and change from time to time.
Always confirm every current requirement directly with the Georgia State Board for the Registration of Used Motor Vehicle Dealers before you spend money or submit anything.
The authority on this process
Georgia Secretary of State, Professional Licensing Boards Division — Board for the Registration of Used Motor Vehicle Dealers. 3920 Arkwright Rd., Suite 195, Macon, GA 31210. Phone 404-424-9966.
Welcome — and congratulations
Opening a dealership is a serious undertaking, and the licensing process is the first real test of it. Most people find it takes somewhere in the range of several months from the decision to open to the day the license is in hand. There is a lot to do, and the order matters.
Wayne Reaves has worked alongside independent dealers for years. We are not a licensing service and we do not file on your behalf — but we have watched a lot of people go through this, and we know what the road looks like. This guide lays out the shape of it so you know what is coming.
We would like to be the software that runs your dealership — and the smart move is to put us in place before you open, not after. While you work through licensing, we can be getting your system, your website, and your training ready, so opening day is a sale, not a setup project.
The Shape of the Process
Georgia's requirements fall into six broad groups. They do not all happen in strict sequence — several can run in parallel — but the general flow is:
- 01
Education
complete a state-approved pre-licensing seminar and keep your certificate.
- 02
Business formation
set up your legal entity, obtain a federal EIN, and register for a Georgia sales tax number.
- 03
Location
secure a place of business that satisfies the state's zoning and physical requirements, and document it with photographs.
- 04
Bond and insurance
obtain a surety bond and garage liability insurance in the amounts the state requires.
- 05
Application and background check
file through GOALS, then complete fingerprinting.
- 06
Inspection and issuance
a state inspector visits your location, and the Board reviews your application at a scheduled meeting.
Step 1
Pre-licensing education
Georgia requires new applicants to complete an approved pre-licensing seminar and submit proof of completion with the application. Keep your certificate — you will need a copy for the application, and dealers typically post the original at the dealership.
Certificates have a shelf life. If too much time passes between the class and your application, you may have to take it again, so it is worth confirming the current window before you schedule.
Where to find approved providers: the Board maintains the list of approved seminar providers. The Georgia Independent Automobile Dealers Association (giada.org) is listed by the Board as an industry resource and is a common starting point.
Step 2
Business formation, EIN, and sales tax
Most applicants form a legal entity — an LLC, corporation, or partnership — before applying, though sole proprietorships exist. Which structure is right for you is a question for an attorney or CPA, not for a software vendor. It affects your taxes, your liability, and which affidavit you file with the state, so it is worth a real conversation with a professional.
Entity registration is handled through the Georgia Secretary of State's Corporations Division. A federal EIN is obtained free of charge directly from the IRS at irs.gov — be cautious of third-party sites that charge for this. A Georgia sales tax number is obtained through the Georgia Department of Revenue. Your legal name, DBA, and full address — including suite number — must match exactly across every filing.
Step 3
Established place of business
Georgia requires a genuine, dedicated place of business — not a P.O. box and not a residential address. The state verifies this two ways: through zoning approval and through photographs submitted with your application.
Zoning approval comes from your city or county zoning office, confirming the location is properly zoned for a used motor vehicle dealership. Get this early. Discovering a zoning problem after you have signed a lease is an expensive way to learn.
The state also expects the location to look and function like a dealership office — proper exterior signage identifying the business, a working office with seating for customers, secure file storage, and a telephone at the location. An inspector will visit, and the current expectations for what they check are worth confirming with the Board before you build out.
Step 4
Surety bond and garage liability insurance
Every applicant must carry a surety bond and garage liability insurance, both in amounts set by the state. A separate bond is generally required for each licensed location.
Important: the bond amount changed effective July 1, 2026, and bond expiration dates are tied to the state's renewal cycle rather than your purchase date. Do not rely on any figure you find in an older document, including a bond quote generated before the change. Confirm the current required amount with the Board or with a licensed surety agent before you buy.
For insurance, note that garage liability coverage is what the state requires — a standard automobile liability policy alone will not satisfy it. The certificate must name the correct business entity, the correct location, and the correct certificate holder. Ask your agent specifically for a Georgia used motor vehicle dealer garage liability policy and tell them it is for a Board licensing submission.
Choosing a provider
Wayne Reaves does not sell bonds or insurance, does not recommend a particular agent, and receives nothing if you use one provider over another. Your state association, an independent insurance broker, or a licensed surety agent can help you compare. Get more than one quote — pricing varies considerably based on credit and business history.
Step 5
Application and fingerprinting
The application is filed through the GOALS portal. It must be complete, signed, and notarized, with the required fee and all supporting documentation attached.
Fingerprinting has a specific order that trips people up: you must have an application on file with the Board before you can be fingerprinted. You pre-register for fingerprinting online, and once Board staff verifies your application is on file, you will receive notification to schedule your appointment. Pre-registering is required, but the appointment follows the application — not the other way around.
Read this part carefully. If you answer yes to any question in the background section — any arrest or any charge, at any point in your life — you must provide certified court documentation. This applies even if the charges were dropped, the case was dismissed or dead-docketed, you pled nolo contendere, you were sentenced as a first offender, or the record was expunged. It does not matter how long ago it was.
If a court clerk cannot locate a very old matter, ask them for a letter on court letterhead stating that a diligent search was performed and no record was found. Submit that instead.
Incomplete disclosure here is the single most reliable way to have an application held up or denied. If you are unsure whether something needs to be disclosed, disclose it — or ask an attorney. Do not guess, and do not omit.
Step 6
Inspection, Board review, and issuance
A state inspector will visit your location before the license is issued. Do not submit your application until your location is genuinely ready to be inspected.
Applications are reviewed by Board staff and may go before the Board at a scheduled meeting. The Board meets periodically through the year, and applications generally must be complete and received some days in advance to make a given meeting's agenda — so an incomplete file does not just cost you a few days, it can cost you a full meeting cycle.
If you receive a deficiency letter, respond to every item at once rather than piecemeal. Applications left incomplete for too long can be withdrawn entirely, which means starting over — new documents, new fees.
How Wayne Reaves Fits In
We want to be straightforward about what we do and do not do.
What we do not do
We do not file applications, form business entities, sell bonds or insurance, provide legal or tax advice, or interpret state requirements on your behalf. Those belong with the Board, your attorney, your CPA, and licensed agents. We receive no compensation or referral fee from bond or insurance providers.
What we do
We build dealer management software and dealer websites for independent dealers — inventory, deal tracking, customer records, reporting, compliance tools, and a website that puts your inventory in front of buyers.
Get set up before you open
The best time to choose your software is now — while you are still getting licensed. Notice how much of this process is really about how your dealership will keep records: titles, deal files, tax paperwork, books kept at your location. That is exactly what Wayne Reaves handles from day one. Dealers who get set up with us during licensing open their doors ready — inventory loaded, forms and deal paperwork in place, recordkeeping organized the way inspectors and auditors expect, and a website already live when the first customer searches for you.
Sign up while your application is in motion and we will have your system configured, your team trained, and your website built by the time the license is issued — so your first sale runs like your hundredth. We have been helping independent dealers open and grow since 1987, and getting started is simple: request a demo or call us, and we will walk you through it.
Where to Get Answers
| Question about… | Ask |
|---|---|
| Licensing requirements, fees, application status | Georgia State Board for the Registration of Used Motor Vehicle Dealers — 404-424-9966 · sos.ga.gov · goals.sos.ga.gov |
| Pre-licensing classes and industry support | Your state association. GIADA (giada.org) is listed by the Board as an industry resource. |
| Business structure, entity formation | An attorney or CPA |
| Taxes and sales tax registration | A CPA and the Georgia Department of Revenue |
| Surety bonds | A licensed surety agent |
| Garage liability insurance | A licensed insurance agent |
| Zoning at a specific address | Your city or county zoning office |
| Background disclosure questions | An attorney |
| Dealer software and websites | Wayne Reaves Computer Systems Inc. |
Disclaimer
This guide is provided by Wayne Reaves Computer Systems Inc. as a general informational overview only. It is not legal, tax, financial, insurance, or licensing advice, and it does not create any professional or advisory relationship. Licensing requirements are established and administered solely by the State of Georgia and are subject to change without notice. Wayne Reaves Computer Systems Inc. makes no representation or warranty as to the accuracy, completeness, or currency of the information here, and accepts no liability for any action taken in reliance on it. Verify all requirements directly with the Georgia State Board for the Registration of Used Motor Vehicle Dealers and consult qualified professionals before acting.
Reviewed July 2026. Reviewed quarterly.
